During my time at KINYAN LAM, I was responsible for both fashion design and graphic design, including the conception and execution of the brand’s Look Book. I led the overall visual design and production of the 25AW Look Book, ensuring the brand's aesthetics and collection concept were clearly and accurately communicated. For the 25AW collection, I took on a project management role—coordinating scene setup, lighting, model selection, and hair & makeup direction—while also leading the design and production of the physical Look Book. This significantly enhanced the showroom experience for buyers and deepened their understanding of the brand identity. Additionally, I actively participated in the visual planning and execution of brand showroom and market events, contributing to consistent and impactful brand representation across multiple channels.

在 KINYAN LAM 品牌在职期间，负责品牌的时装设计以及平面设计与 Look Book 设计工作。主导并执行 25AW 系列 Look Book 的整体平面设计与制作，确保品牌美学与系列理念的精准传达。在 25AW 系列拍摄中，承担项目统筹角色，协调场景布置、灯光设计、模特挑选与妆发风格，主导实体 Look Book 图册的设计与落地制作，显著提升了 show room 买手的沉浸式体验与对品牌调性的理解。此外，积极参与品牌 show room 与市集活动的视觉策划与执行，推动品牌在多渠道的形象统一与传播。