平面设计
Chinese / English
Fashion Market Research
graphic design
2024
This market research report centers around my personal fashion brand, Cheung Cheuk, and aims to explore the positioning of the high-end menswear market, the target customer group, and the competitive landscape. Through in-depth analysis of two representative avant-garde brands—Carol Christian Poell and Ziggy Chen—I have identified my brand’s core strengths in artistic expression, unique fabrics, and craftsmanship. The report also clarifies the aesthetic preferences and lifestyles of my target audience. It not only deepens my understanding of market demands and gaps but also lays a solid foundation for the design direction, brand communication, and sales strategy of future collections. My goal is to create a brand that fuses experimental creativity with everyday functionality, allowing art and daily life to coexist naturally through fashion.
这份市场研究报告围绕我个人时尚品牌 Cheung Cheuk 展开,旨在探索高端男装市场的定位、目标客户群体及竞争格局。通过对两个具有代表性的先锋品牌 Carol Christian Poell 和 Ziggy Chen 的深入分析,我明确了自身品牌在艺术性、独特面料与工艺方面的核心优势,并进一步厘清了目标客户的审美偏好与生活方式。报告不仅帮助我理解市场的需求与空缺,也为后续系列的设计方向、品牌传播及销售策略奠定了坚实基础。我的目标是打造一个融合实验性与实穿性的品牌,让艺术与日常在服装中自然共存。
这份市场研究报告围绕我个人时尚品牌 Cheung Cheuk 展开,旨在探索高端男装市场的定位、目标客户群体及竞争格局。通过对两个具有代表性的先锋品牌 Carol Christian Poell 和 Ziggy Chen 的深入分析,我明确了自身品牌在艺术性、独特面料与工艺方面的核心优势,并进一步厘清了目标客户的审美偏好与生活方式。报告不仅帮助我理解市场的需求与空缺,也为后续系列的设计方向、品牌传播及销售策略奠定了坚实基础。我的目标是打造一个融合实验性与实穿性的品牌,让艺术与日常在服装中自然共存。